Details
- Vector type:
- Reputation Attack
- Risk level:
- Low
- Impact level:
- Moderate
Generating multiple fake reviews against a competitor in the most commonly used review platforms will serve to deter prospects from converting into clients, and lower their overall quality score. If successfully carried out in the Google My Business ecosystem, this type of attack can also reduce organic SERP exposure for their business listing and website.
Defense
There’s no defense against this type of attack. As a business owner you’re solely reliant on Google and the other review platform operators to detect and filter out questionable and malicious reviews.