Details
- Vector type:
- Impersonation
- Risk level:
- Low
- Impact level:
- Low to Moderate
Name/Brand Jacking involves obtaining a similar domain name as your target and essentially impersonating or closely mimicking its company/brand in an effort to siphon traffic and conversions from your victim. This method is also often used to misrepresent or slander the target company/website.
Defense
The best defense against an impersonation attack of this type is to closely monitor what and who ranks for your company’s brand and IP terms. This provides an early warning system that informs you of the attack taking place.
Once the NSEO attack has been identified, you would then contact the attacker’s host and domain registrar, and possibly take legal action.