This is one of the most commonly used Negative SEO attack vectors because it’s one of the simplest. Its effects can be wide-ranging, and although a “Boost the Bad” attack does not directly affect the target company’s website in a negative way, the reputational and organic SERP ranking consequences and knock-on effects can be considerable…
Category: Google
It’s Past Time We had “The Talk” about Negative Search Engine Optimization (NSEO)
As the economic climate has become tougher, globally, we have noticed an alarming trend of increasing numbers of online businesses coming under external attack against their SERP rankings and reputations. During the past six months alone, the amount of Negative SEO problems we have diagnosed and mitigated have nearly tripled compared to the last six…
It’s Past Time We had “The Talk” about Negative Search Engine Optimization (NSEO)