DMCA Attack

Reads: Negative Search Engine Optimisation - DMCA. Description: A copyright symbol "©" (small letter "c" within a circle/ring) - 3d and made of green. It's sat in front of a digital backdrop of two horizontal plains of characters and random bits of data, converging in the far distance, top to middle, bottom to middle.

Details

Vector type:
Copy Attack
Risk level:
Moderate
Impact level:
Moderate to High

The mechanics of this type of attack are almost frighteningly simple: You copy your target’s high-value content and republish it on a Burner-Domain, then you file a DMCA claim against your victim. The intent here is to get content removed, even if it’s just for the short term. This type of attack is particularly effective when used just before peak times, such as Black Friday or Cyber Monday.

Defense

Not only is there no defense against this type of attack, but this kind of thing constitutes an annual problem, with attacks routinely being carried out against smaller e-commerce operators just before peak sales times. What’s more, the deck is stacked against small and medium business, as the DMCA system operates on a “Guilty until proven Innocent” basis, so even if you manage to get the DMCA takedown remediated within two or three days, it can prove harmful or fatal to your business, if it occurs at exactly the wrong time.

Other than that, your only defenses are:

  • Not having a history of DMCA content theft claims being filed against you.
  • Filing a counter-claim as soon as the attack happens.

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